DragCon LA is a convention dedicated to the space and culture that is Rupaul's Drag Race. Held annually in Los Angeles, it brings together fans, drag queens, and performers to celebrate drag art, fashion, and entertainment.

The goal of this project was to redesign the current brand for Rupaul’s DragCon LA. Through heroing the queens who pillared mainstream drag acceptance and awareness, I aimed to capture the joy and the event’s embodiment of self expression while showcasing the glamour and excitement of the Drag Race franchise.