LUCY O’BRIEN
PROJECTS



Dragcon Redesign



GRAPHIC DESIGN I
SUMMER 24
DragCon LA is a convention dedicated to drag culture, organized by RuPaul and the team behind RuPaul's Drag Race. Held annually in Los Angeles, it brings together fans, drag queens, and performers to celebrate drag art, fashion, and entertainment. It’s a vibrant celebration of self-expression, inclusivity, and LGBTQ+ culture.

The goal was to redesign the current brand for Rupaul’s DragCon. I aimed to capture the joy and the event’s embodiment of self expression while showcasing the glamour and excitement of the Drag Race franchise. This was accomplished through bold colors, interesting typography, and a heroing of the drag queens themselves.


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VWHAT I DOWHERE TO FIND ITBRAND IDENTITY
BRAND STRATEGY
ART DIRECTION
PRINT
PACKAGING URBAN OUTFITTERS
LANDOR
DRAGCON
VIA X UO
SCRPT WES ANDERSON
RAVE
FUEL
VIBRATO