Dragcon Redesign
GRAPHIC DESIGN ISUMMER 2024
ART DIRECTION
BRAND ID
TYPOGRAPHY / LAYOUT
DragCon LA is a convention dedicated to drag culture, organized by RuPaul and the team behind RuPaul's Drag Race. Held annually in Los Angeles, it brings together fans, drag queens, and performers to celebrate drag art, fashion, and entertainment. It’s a vibrant celebration of self-expression, inclusivity, and LGBTQ+ culture.
ObjectiveThe goal was to redesign the current brand for Rupaul’s DragCon.
I aimed to capture the joy and the event’s embodiment of self expression while showcasing the glamour and excitement of the Drag Race franchise. This was accomplished through bold colors, interesting typography, and a heroing of the drag queens themselves.
• WORDMARK BREAKDOWN• MOODBOARD• WORDMARK PROCESS